Full story about our ICON Aidarkhan Kaliyev

Chief designer of the fashion House “ASYL-Design

He is one of the first  designers of Kazakhstan, who "cut" a window to Europe. In his collections he combines the national color in a modern style and has repeatedly represented Kazakhstan at international events.

It all started after Kazakhstan gained independence. 

It all started in the 90's  were folks costumes became popular. The first ethnographic collections of Aidarkhan Kaliev were presented under the names "Echo of ancient Taraz, Great Silk Road, Great Steppe and PeriTaraz.

The appearance and colorful style of the collections influenced great public interest, especially for designers who were delighted and interested in national costumes of nomads.


Since then, national costumes, which are in demand and popular in both fashion insudousria and everyday life, among buyers, sew in the fashion house "Asyl-Design."  And it is not surprising that in the last 10 years the founder of the style of "neo-folklore" grow and got bigger and bigger.

West went east and east went west.

East and West have long and successfully converged in fashion and continue to influence each other.  On the one hand, Asia was Europeanized and began to wear unusual clothes. On the other hand, the motifs, decor, designs and principles of Oriental clothing have penetrated into fashion during the last centuries and greatly changed the European concept of clothing. Designers from the East, began to set trends in the world of high fashion.  They bring their vision, connected with their own national mentality and knowledge of the peculiarities of their national clothing.

The basis of  all themes of the collections are the friendly relations between the West and the East, the image and life of the ancient nomads and the Kazakh people, the Great Silk Road. The peculiarity of Aidarkhan's fashion house lies in the fact that it produces fabrics with the ethnic style of the author's print development of a pattern applied to the surface of the fabric. Adapted to new models and made using computer technology.

Since 2000, the fashion house "Asyl-Design" has been developing costumes and props for major orchestras and ensembles, many creative groups and variety artists.  Against the backdrop of the world's famous artists are not lost such famous opera singers as Camilla Ribeiro Sauso and Myra Muhamedkzy, etc., who gladly used the services of the fashion house "Asyl-Design" to shine both on stage and in real life.

Aidarkhan Kaliyev is the chief designer of the Asyl Design Fashion House which arose as a result of work and perseverance, talent and rich imagination. 


He is also the founder of the Aspara College of Modeling and Business in Taraz, Ph.D., Associate Professor of Art Studies, a member of the Association of Clothing and Textile Manufacturers of the People's Republic of China, a member of the Union of Designers of Kazakhstan, a member of the International Union of Designers of Uzbekistan, a member of the Eurasian Union of Designers, an official partner of more than 10 of the world's largest fashion weeks and the author of over 80 image and seasonal collections.


Long and deservedly considered the founder of the style of "neo-folklore" in Kazakhstan.

Thanks to Aidarkhan Kaliyev 20 years of hard work, his aspara college has become a brand in the field of education of his country and he let it be recognizable in the global world of fashion, as a platform where fashion industry professionals are trained as an innovator in education and production.


During its existence, Aspara College became known for its alumni who promote the culture and traditions of nomads in world fashion.


young designers are taught the concept of two immutable rules: the first - no modernization can take place without the preservation of national culture.


second, to move forward, we need to abandon those elements of the past that prevent the nation from developing

Young designers have the opportunity to successfully assimilate the development of the fashion industry of Kazakhstan, learn the ability to cooperate at the international level in the world of fashion, raise the status of professions related to the manufacture of clothing and traditional crafts.


Since 1999, the Aspara College of Modeling arts and business has trained more than 500 talented  fashion designers, hairdressers, make-up artists models and more, in demand in all the cities of Taraz and Kazakhstan.  Aidarkhan as a founder contributes to the training of specialists. He makes sure that  the young designers there works competently, talentedly and easily in this direction, and, based on the program of spiritual development, revives in modern fashion unique Kazakh styles and traditions of centuries-old Kazakhs, claiming that the national heritage of our ancestors has always existed. 

Under his leadership, brand models from the domestic brands "ASPARA" and "Aidar Khan" are produced.

His name has become a brand, it is now known even those who are far from the fashion-sphere. Aidarkhan became the first designer who dictated not only the style of clothing, but also the style of neofolclor in life.

For his beautiful creations and hard work, the designer was awarded prestigious awards and participation in large-scale international fashion festivals: the International Fashion Designers Competition "Couturier of the Year" (Moscow); Baltic Fashion Week (Riga, Latvia); International National Costume Festival (Astana); Displays of author's collections at the World Expo (Spain, Germany, China, Kazakhstan); displays of the author's collection at the WTM International Exhibition in London; Eurasian Fashion Week in China, Fashion Week in Serbia; Asian Fashion Week Europe in the Netherlands and Milan Fashion Week.

Aidarkhan Kaliyev is the first Asian designer to take part in official fashion week programs in Paris, Milan, Amsterdam, Berlin, Istanbul, Stockholm, Spain, Malaysia, Serbia, Delhi, China. Thanks to his activities, for the first time since 2018, international screenings were organized in the Southern Region of Kazakhstan and the whole world started talking about Kazakhstan. 

The first season of "ASPARA FASHION WEEK" took place from May 10-12, 2018 in Shymkent, allowing the world to make a name for itself in the global community the whole world learned about "ASPARA FASHION WEEK".

The second season of ASPARA FASHION WEEK took place from October 8 to October 12, 2018 in Taraz.


This season we managed to glorify our glorious city of Taraz, the capital of many states and an important trading center of the Great Silk Road.


In addition to showing the following new collections, master classes in craftsmanship weaving and pottery were held in the second season of ASPARA FASHION WEEK.


The 2nd season of ASPARA FASHION WEEK UZBEKISTAN was held in Tashkent from April 25-29, 2019. The main goal of Season II was to strengthen the friendship between the countries, enrich cultures, attract and promote young aspiring designers not only from Uzbekistan, but also from all over the Central Asian region and the entire Turkish world.


At the start of the 4th season of ASPARA FASHION WEEK, the 20th anniversary of the Aspara College of Modeling and Business was held. Guests and experts from Kazakhstan, Far and Near Abroad came to celebrate the college's anniversary

The 4th season of Aspara Fashion Week #ss20  in #Taraz#Kazakhstan this collection has been shown in #Milan, Italy at @Mad Mood Milano and in #Paris at @Defileparis. Mr. Kayleiv has begun traveling with other #designers from his region bring a great awareness to his brand and the dynamic designs and traditional styles and fabrics they present on western #runways#Photo #douglasbassett for #thebackstagecollections #fashion #beauty #trend @The Backstage Collections

Photos by Douglas The Backstage Collections

According to the results of the first 3 seasons of ASPARA FASHION WEEK, Aidarkhan Kaliyev attracted the attention not only in the fashion industry, but also of millions of fashion and art lovers from all over the world.


Therefore, from 15 to 17 October 2019, the 4th season of ASPARA FASHION WEEK International Fashion Week was held in Taraz.


The season brought together more than 15 fashion experts from Europe and Asia and 20 fashion designers from 10 countries. It worked out very well everyone was in love with Kazakhstan fashion. ASPARA FASHION WEEK was published and written about in various fashion magazines in Europe and Asia (ELLE, Gazeta Italia, etc.), internet sources and world television channels (FNL Network, Worldstyles TV)

Season 5 was in the city of Taraz from June 25 to 28, 2020, for the first time in the world, quickly passed the largest in Asia fashion project ASPARA FASHION WEEK online, which is still a platform for cooperation of many professionals not only in the field of fashion industry, craftsmanship, but also in culture and tourism.


In the 5th season 60 designers from 32 countries and 5 continents took part.

In order to prosper the culture of knowledge, preserve national identity, cooperate with foreign partners, every new season of the International Fashion Week "ASPARA FASHION WEEK" is held in different parts of his homeland.

Love for the homeland, motives of national music, desire to move forward alone inspired Aidarkhan Kaliyev.


To the 6th season of the International Fashion Week ASPARA FASHION WEEK, which took place from 7 to 12 October in the picturesque corner of Kazakhstan in Merke.

This time, designers from 37 countries took part in one of the fashion industry's biggest events and showcased around 100 collections. It was a new wave in the world of the fashion industry, a new leap forward, a new achievement-deserved words of gratitude.


In terms of credibility and the level of invited guests, "ASPARA FASHION WEEK" is already equated with fashion weeks like Paris, Milan, New York Fashion Week, Fashion Week Berlin, Shanghai Fashion Week and Serbia Fashion Week, etc.

FASHION Marathon VI of Fashion Week


for 4 days long, guests are surprised with outstanding ideas, original concepts, creativity and daring ex-events, reflecting the whole palette of the modern fashion industry.

From the extraordinary beauty of dresses, couture collections, was the experience of language and romance, sophistication, restraint and relaxation, demonstrating that different cultures can coexist peacefully.

All the collections shown were characteristic of different styles, but the first violin in each of them, played ethnic motifs. This was the leitmotif of the VI program of the International Fashion Week  ASPARA FASHION WEEK in MERKE.

Thanks to designers such as Aidarkhan Kaliyev , Kazakh national outfits are increasingly gaining recognition from fashionable European critics.  It is no secret that the national costume is not only a way out, but also everyday clothes, emphasizing the inner individuality and style.  Fashion for ethnic style is always relevant.

The purpose and talent of Aidarkhan Kaliyev aimed at the benefit of the homeland, building systematic work to popularize the culture, art and traditions of Kazakhstan in the world community, and the formation of stable channels of intercultural exchange. At the same time, the bet is placed on the promotion of contemporary culture and art, both in form and content.

For many years to come, the name of Aidarkhan Kaliyev  was heard both in the West and in the East.  For his solid merits, skill, hard work and love for the Motherland, in 2015 he was awarded an honorary certificate of the Assembly of the People of Kazakhstan, in 2019  a thank-you letter from the Ministry of Culture and Sport of the Republic of Kazakhstan and the majilis of the Parliament of the Republic of Kazakhstan, as well as a thank you letter from the Ministry of Education and Science of the Republic of Kazakhstan.

The ASPARA project was included in the top 20 projects under the social initiative accelerator program implemented by the Kazakhstan Institute of Public Development, RuhaniYayru. 

Despite 27 years of experience in the fashion industry, in the world of PR Aidarkhan Kaliyev is a very simple, modest, discreet person and, at the same time, an exquisite aesthete and patriot of his homeland.

The purpose of the accelerator program is to create conditions for the formation of Kazakhstan brands, the entry of such projects to the national and international level. In this direction, the designer Aidarkhan Kaliyev works in a modern way, reviving ancient unique Kazakh styles and traditions in a modern way and claiming that the national heritage of our ancestors has always existed. Well, the fashion in Kazakhstan has risen even higher towards a professional, industrial product that meets international standards.

He is appreciative and sensitive to art and beauty.




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3 years ago

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3 years ago

Тамаша коллекция, ұлттық нақыштағы үлгіні заманауи үлгімен ұштастыра алған ! Үйлесімді!

3 years ago

Браво!! Хочется пожелать достижения новых высот !!🙏🙏🙏

3 years ago

Өте керемет! Шыгармашылык табыс тилеймиз! Алар асуларыныз биік болсын !

3 years ago

Өте керемет топтама . Айдархан Миралиевич еңбегінің жаңа берсін !

3 years ago

Побольше таких мероприятий и красота спасёт мир!

3 years ago

Fashion shows are not limited to showing only clothes — artistic performances, crazy scenery and music have long been integral parts of the show; all in order for people to understand the designer's idea of the collection of Aidarkhan Kaliyev

Сейдалиева Альбина
3 years ago

Неделя моды, Aspara Feshion Week имеет огромное значение для многих дизайнеров мирового уровня. 👏👏👏👍🏻👍🏻👍🏻

3 years ago

Өте керемет топтама ,көз тартарлық сәнді топтама.Айдархан Миралиевич еңбегіңіз жана берсін,биіктен көріне беріңіз,,даңқыңыз арта берсін.👏👏👏

3 years ago

Қазақстанның, Тараздың мақтанышы "Аспара"брендінің "Neo Folklore " тақырыбындағы киім коллекциялары әр мерзім сайын тамаша сән үлгілерімен таң қалдырады.Іске сәт, Айдархан Миралиевич!

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